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Violet, purple, lavender, plum, lilac, orchid.

Regardless of the shade, one thing is certain: the purple palette is one of this season’s biggest trends. 

Spring brings more colour to our cities and brings out a more spirited side of us. For this and many other reasons, wearing the purple palette is the perfect way to welcome the most charming season of all. And, after all, the Pantone Colour of the Year 2018 is Ultra Violet - the result of the perfect blend between red and blue!

Of all shades on the purple palette, lavender and lilac may be the two that best represent 2018 Spring. On the latest Fashion Weeks, a handful of designers - such as Tibi, Giorgio Armani and Miu Miu - incorporated the colours into a wide range of styles and looks.

 Giorgio Armani

 Miu Miu 


For the fashionistas out there: be bold! Purple is a very dynamic and versatile colour, and it can be the key element of either more formal and super playful looks.

And if the purple trend is just too much for you, don’t worry! It’s ok to experiment the colour bit by bit. You can start with accessories - like bags and shoes, for example!


Yes, the purple palette is reigning and there is no denying. For a funkier look, go with the brighter shades and choose the softer ones for a fresher vibe. On the other hand, go for the darker shades if you’re a more classic gal.

Feel like trying? Just go for it! Because, in the end, fashion is all about letting go and embracing the extraordinary!



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